Tell Me About Stem Cells

I really like the idea of this site, www.tellmeaboutstemcells.org, as a way to educate the public about stem cells. From the press release, ‘JWT in collaboration with scientists from MIT, Whitehead Institute and other leading institutions today announced the launch of a website, http://www.tellmeaboutstemcells.org, created as a pro-bono effort to educate the public about stem cell research.’

The site discusses,

• Stem Cell Basics
• The Impact of Stem Cells
• Questions and Answers
• Political Viewpoints
• Getting Involved in Stem Cell Research

‘The site is the result of an initiative to create a national education campaign combining JWT’s market research and design with scientific content from the top minds in the field of stem cell research. The site is designed purely as an educational site, with no political, religious or corporate perspective put forth.

JWT’s market research shows that, while stem cell research is a controversial topic in the political, religious and economic realms, the American population knows very little about the subject itself. According to JWT’s market research:

- Less than half of Americans (46%) feel knowledgeable about the subject.
- Fewer (35%) have an accurate understanding of what the applications of
stem cell research are or even what a stem cell is.
- In this environment, 75% of Americans expressed a desire to know
and 29% are undecided on the topic.’

Expressing views of stem cells in an unbiased manner is a refreshing change.